Vol. 1 No. 2 (2026): IMANIF: Islamic Economics Management and Finance Journal
Articles

Digital Media and Islamic Philanthropic Communication: A Systematic Review of Zakat and Sadaqah Campaigns in Nigeria

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  • Okhueleigbe Osemhantie Amos
Okhueleigbe Osemhantie Amos
Centre for the Study of Africa Communication and Cultures, Catholic Institute of West Africa

Published 2026-06-17

Keywords

  • Accountability Systems,
  • Digital Media,
  • Framing Theory,
  • Islamic Philanthropy,
  • PRISMA

Copyright (c) 2026 Okhueleigbe Osemhantie Amos (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Islamic philanthropic practices in Nigeria are increasingly mediated through digital platforms, yet how these technologies shape campaign communication, donor participation, and credibility remains insufficiently understood. This study examined the influence of digital media on Zakat and Sadaqah campaigns in contemporary Nigeria, anchored on Framing Theory (Entman, 1993) and Uses and Gratifications Theory (Katz, Blumler & Gurevitch, 1974). A qualitative systematic review design was adopted, screening 1,240 documents through PRISMA-informed procedures, yielding 50 studies for content analysis. Findings reveal that WhatsApp, Facebook, Instagram, and mobile banking platforms dominate campaign dissemination; emotional storytelling, religious framing, and urgency-based messaging significantly drive donor participation; and perceived credibility varies substantially based on institutional legitimacy and transparency mechanisms. The study concludes that digital media functions as a transformative yet trust-challenged infrastructure for Islamic philanthropic communication in Nigeria. Islamic organizations should adopt integrated multi-platform strategies, ethically balanced messaging, and standardized digital accountability systems to sustain donor confidence.

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